Cassis Paprika is the result of a long reflection in the early 90’s on the universe of the female prêt-a-porter fashion trends. Because of a growing uniformisation of the international chain stores, the Belgian client has increased difficulty in finding what her heart desires. So Cassis went the opposite direction of the big international companies and looked at local specifics. The company adaped the sizing to the morphology of its customers and revisited the colours and designs to their specific tastes.
Cassis wants to be accessible by proposing a natural, elegant and coherent line.